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Exclusive Exhibit Center Tour and Reception at Ericsson Silicon Valley.


MobiCASE 2010


2nd International ICST Conference on Mobile Computing, Applications, and Services

25-28 October 2010, Biltmore Hotel & Suites, Santa Clara, CA, USA


Philippe Lucas - Senior Vice-President of International Standards & Ecosystems Development, France Telecom Orange: Providing Interoperable Enriched Services to Customers
Marc Davis - Partner Architect, Online Services Division, Microsoft: Understanding Mobile: Connecting People, the Web, and the World
Arpit Joshipura
- Vice-President of Strategy & Market Development - Office of CTO, Ericsson Silicon Valley: Innovation at its best: Mobility+Internet


Professor Tony Wasserman - Carnegie Mellon Silicon Valley:  Engineering Issues in Mobile Application Development
Adam Blum - Rhomobile: Best Practices in Informational Smartphone Apps



Sponsored by ICST.
Technically co-sponsored by IEEE Computer Society and Create-Net.
Partners: Carnegie Mellon University Silicon Valley, Keizai Society, Wireless Communications Alliance, SVCWireless, Chinese Institute of Engineers and AppFest 2010.
Corporate sponsors: Clearwire, Ericsson, Motorola, Sprint and Nokia.



MobiCASE 2010, the 2nd International ICST Conference on Mobile Computing, Applications, and Services is an international conference specifically focused on application-layer research and development in mobile computing: applications, application management, and application services. Research work presented here is driven by what we see in the consumer space today: high-end mobile phones, high-bandwidth wireless networks, novel applications, scalable software infrastructures, and of course an increasingly larger consumer base that is moving towards an almost all-mobile lifestyle.



The program comprises of 15 excellent papers and two invited speakers. The presented research covers recent novel work in mobile web and mashups, software engineering and development tools, cross-layer approaches, location-based services, mobile health and mobile social networking. The list of papers accepted to MobiCASE can be found at:



Mobile Advertising: Strategies, Platforms and Opportunities

Moderator: Rich Wong, Accel Partners

Vishal Gurbuxani, Co-Founder, MobClix
Kedric Van de Carr, Director Publisher Development & Monetization, Smaato
Elgin Kim, Western US and Asia Sales, Nexage
Sean Galligan, VP Business Development, Flurry
Stephanie Bauer, Associate Director of Mobile Marketing & Advertising, Verizon Wireless
Alex Linde, Director, Mobile Advertising, Yahoo!, Inc.

Sponsored by Wireless Communications Alliance

Mobile content providers are funded by the service providers, of course, but we are increasingly seeing new applications supported by direct sales and advertising. The billion-dollar market for mobile advertising is currently experiencing a CAGR exceeding 40%, with the result that the competition for place is intense throughout the food chain and those who invest in it. A panel of distinguished mavens discusses the winning and losing strategies that potential competitors would be wise to adopt.

Mobile Cloud

Moderator: Reed Peterson, Corporate and Business Development, GSM Association

Weidong (Larry) Shi, Senior Researcher, Nokia Research Center
Tony Kueh, Senior Director Product Management, Sybase,  
Kiumarse Zamanian, Adjunct Professor, Carnegie Mellon Silicon Valley
Lisa Peterson, Director, Solutions Marketing, Neustar   

Mobile Innovation: The Next Generation of Mobile Applications and Services

Moderator: Raj Singh, Co-Founder of YumYum Labs

Abstract: Consumers, developers and companies have become comfortable with the role of app stores and frameworks in (quickly) creating and distributing applications for various mobile devices, supported by services in the cloud. With dozens of app stores and more than a hundred thousand applications available, what have we learned? What is the next big thing after location-based applications? Will 4G change the kind of applications that consumers want? With the increased power of HTML5 and WebKit on the dominant platforms, will browser based or resident applications dominate? What do device makers and operators need to provide to differentiate their offerings? How will the deluge of new kinds of connected devices ranging from phones, tablets, cars, cameras and TVs affect developer decisions? What are the most exciting new applications you know about? These and other questions will be addressed by the panelists in this closing event of the conference.



MobiCASE 2010 will include a rich collection of hands-on demonstrations and posters on mobile applications. The list of posters/demos can be found at:



MobiCloud Workshop
: International Workshop on Mobile Computing and Clouds
Workshop on Mobile Security: Intersection of Wireless Communications, Mobile Computing and Mobile Security
Workshop on Mobile Software Engineering:  Engineering of Mobile Applications and Systems



To register for MobiCASE 2010, please visit



The conference is taking place at Biltmore Hotel in Santa Clara, CA. For further details, please visit



General Chair
Martin Griss, Carnegie Mellon Silicon Valley, USA

Technical Program Committee Chair
Guang Yang, Nokia Research, USA

Industry Track Chair
Christian Martin, Institut Telecom, France

Posters/Demonstrations Technical Chair
Angela Nicoara, Deutsche Telekom Inc., R&D Labs, USA

Posters/Demonstrations Marketing Chair

David Kagan, Kagan Media Net, USA

Workshop Co-Chairs
Yingen Xiong, Nokia Research, USA
Diamal Zeghlache, Institut Telecom, France

Local Arrangements Chair
Stacy Marshall, Carnegie Mellon Silicon Valley, USA

Publicity Co-Chairs
Wendy Fong, Carnegie Mellon Silicon Valley, USA
KRS Murthy, I Cubed, Accelerated Corporate Growth Experts, USA



Imrich Chlamtac, CREATE-NET, Italy

Thomas Phan, Microsoft, USA
Petros Zerfos, IBM Watson Research Center, USA

For a complete list of committee and board members, please visit



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Gold Sponsors

  • ibm
  • etown
  • angel
  • marvel
  • pills
  • xhtz

Silver Sponsors

  • yangpu
  • admob
  • sanyou
  • deloitte2
  • ms

Conference Sponsors

  • sina
  • alohar
  • chris
  • ddtv
  • icn
  • people
  • elMobile Inc.
  • Surdoc
  • reed
  • svbank
  • qihu
  • hsbc
  • aceq
  • svbuilder
  • ixia


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