Mobile OS

Day One (Friday, September 23)

7:45 - 9:00 pm

Panel: Mobile OS Platforms

Joe Jasin, Moderator

    Founder, SVForum, Managing Director, DNA Partners

Jonathan Goldberg, Technology Analyst, Deutsche Bank

Melanie Joskel,  Developer Evangelist, Samsung Developers 

Barrett Parkman, VP, International, Great Wall Club, China

Anne-Louise Kardas, Strategic BizDev Manager, Sprint

Winston Choe, Tablet Ecosystem Director, Intel Corp.

Kevin Ashley,  Microsoft Architect Evangelist / Windows Phone


While the size, features, and price determines what mobile device, smart phone and tablet users opt for, the operating system remains an over arching strategic decision spanning from industry players to end-user.  We will take an informative and dynamic representative tour of the modern mobile operating systems, external and internal marketplace attributes that create this dynamic software platform industry.  Sample OS products are Android, iOS, WebOS, WP7, Mozilla OS, and Bada OS.



Joe Jasin, Moderator, SVForum/DNA Partners

Joe Jasin has built an international career within the wireless telecommunications and digital media distribution industries, establishing a cross-border depth of USA – Asia experience that includes: mobile internet, venture capital, and corporate development.

He currently serves as Managing Director of DNA Investment Partners, LLC an early stage venture investment firm.  DNA is investing in companies based in the USA and China, industries centric to IP Communications and Digital Media Distribution.

He recently served as Vice President of Corporate Development for SK Telecom, in Seoul Korea.  At SK Telecom, his mandate was investments in USA and China.  Major transactions include:  1) 1bln investment ChinaUnicom, 2) 500 mln in Helio telecom, 3) created a 100 mln venture capital fund called SKTVC, now investing in Silicon Valley California companies.

Joe Jasin is also the founder of ICE Wireless, one of the first B2B SAAS providers of wireless products and services, acquired by Quantumshift, Inc.. He was the founder the boutique investment banking firm called Wireless Blueprint, LLC supporting merger & acquisition transactions in Asia and USA.  Prior to those activities, he was at Sprint/Nextel as a Director of Product and Business Development.

He is chair of the Software Development Forum’s Mobile internet group, formal advisor to the U.S. State Department’s – APEC Office of Commerce, and a founding member of CTIA’s Wireless Internet Caucus.

Joe Jasin holds board of director’s position with emerging technology companies located in USA and China.

Joe, has been conducting mobile & digital media sector business in China since 2002, and been quoted in these publications:  Wired, South Morning China Post, Hong Kong Daily, and The Economist



Jonathan Goldberg

Jonathan Goldberg has been with Deutsche Bank's Communications Technology Research team since 2003. Key areas of his research focus include the mobile web, smartphones and operating systems, data networking and trends in cloud computing. Prior to joining Deutsche Bank, Jay previously spent seven years in China in a variety of roles including stints in equity research.

Jay has a Bachelor's Degree from U.C. Berkeley and an IMBA from the University of Chicago, Booth Graduate School of Business.



Melanie Joskel, Developer Evangelist, Samsung Telecomm

Martin is the Director Marketing for Samsung Developers Americas, the program for innovation, monetization and support for the mobile and TV applications ecosystem. By providing both technical and commercial guidance to developers, partnering companies and developers are able to quickly go to market and explore additional opportunities across geographies and platforms (TV, Mobile, Tablets). With 15 years of expertise across Asia, Europe and Americas, Martin brings his innovation and global perspective to startup and corporate organizations. With the Silicon Valley based team, they have created a channel for the community and strategic partners to successfully grow in partnership with Samsung.



Barrett Parkman, Vice President, The Great Wall Club  |  Producer, The Global Mobile Internet Conference

Based in Beijing since 2007, Barrett has become a key connecting point and trusted partner between the tech industries of China and the US and other countries, and has worked with companies such as Tencent, Sina, Google, Nokia and Facebook. Barrett is passionate about assisting Chinese companies expand into foreign countries, supporting international companies to access China’s market and fostering trusted relationships between industry leaders. With these goals, he and his Chinese partners lead the Great Wall Club, a platform to enable mobile internet companies to overcome the barriers between China and the world, and have grown their annual event, The Global Mobile Internet Conference into the largest mobile internet conference in Asia.



Anne-Louise Kardas, Strategic Business Development Manager, Sprint Product and Technology Development

 Anne-Louise has been scouting for the best mobile start-ups in Silicon Valley and helping Sprint’s Product and Technology organizations to identify, vet and negotiate potential partnership opportunities that can enhance Sprint services. She works closely with the VC community, start-ups and developer groups in the Bay Area. Prior to this role, she held various positions in business sales at Sprint and Nortel Networks in their Enterprise and Professional Mobile Radio divisions. Anne-Louise graduated from the Institut d’Etudes Politiques de Paris and Pantheon-Assas University and spent a year in Mannheim University, Germany.



Winston Choe, Tablet Ecosystem Director, Intel Corp.

Winston is currently the Tablet Ecosystem Director in the Intel Netbook and Tablet Group, where he manages development of the ecosystem through engagements with key-customers, strategic-partners, venture-ecosystem, and new market-development.

His background covers 20 years in the Mobility, Communications, Software, and Services industries, where he has developed businesses at startup ventures and multinational-corporations across the US and Asia. Winston has founded three software ventures in business-networking, mobile cloud-computing and networked-multimedia, which he developed from concept to commercialization.

Prior to joining Intel, he was the Founder at Confidantly, a business-networking software company where he established the team, completed product-development, and launched Beta services through online, social and affiliate-marketing. Previously, Winston has managed sales and business-development organizations in the HP Handheld, Nokia Mobility, Sun Consumer Mobile, and DEC Global Services groups where he managed carriers, strategic-partners, and new market-development.



Kevin Ashley,  Microsoft Architect Evangelist / Windows Phone

Kevin Ashley is a Microsoft Architect Evangelist and a Windows Phone champ. He has a strong industry and business experience. In his role, Kevin works with partners, advising on software design, business and technology strategy and project management. Prior to Microsoft, he was a founder of CloudOLAP an early-stage cloud and business intelligence software startup. In his role as a senior software developer and architect, Kevin developed grid, data warehousing and real-time trading solutions for Fortune 500 companies and hedge funds worldwide: US, UK, Europe and Asia.

Kevin has degrees in Mathematics, Computer Science and MBA from the University of Connecticut.


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Gold Sponsors

  • ibm
  • etown
  • angel
  • marvel
  • pills
  • xhtz

Silver Sponsors

  • yangpu
  • admob
  • sanyou
  • deloitte2
  • ms

Conference Sponsors

  • sina
  • alohar
  • chris
  • ddtv
  • icn
  • people
  • elMobile Inc.
  • Surdoc
  • reed
  • svbank
  • qihu
  • hsbc
  • aceq
  • svbuilder
  • ixia


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For Volunteers

  • Meet mentors, founding partners, investors, partners and customers
  • Take varied roles for career transition preparation
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  • Build company brand and market awareness in both US and China
  • Connect with China and US corporations and government organizations
  • Recruit talents and start-ups

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For Members

  • Learn technology trend and knowledge of starting up a business
  • Expand professional network in both the US and China
  • Seek new career opportunities

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